Recently, a young, successful tech company asked me to come up with a product planning model for them. I started out by listing off what was already working for them :
- Internal entrepreneurialism
- Building projects around small teams of motivated individuals
- Dual-tracking : small teams for products and separate ones for shared, core components
Then I listed six key goals that are difficult to achieve when you’re newly successful and growing fast:
- Keeping leaders informed of everything that is going on
- Getting line-level product managers onto a consistent process
- Adjusting top-level strategy based on what is working
- Identifying what innovation to nurture among all the activity
- Discovering shared components that are in decline
- Investing mindfully across short, mid and long-term projects
If we want to add that second category of ideals to the mix, it will help to first take a step back and look at Product Management in general. Continue reading “Part I – Structuring the product team”
